Green Tamsui: Light Rail Culture and Sustainability Co-Creation Service Project

1 · Background and Need

The Danhai Light Rail, as a key green transit project in New Taipei City, represents not only a milestone in local transport development but also a wealth of local humanistic history. By reserving dedicated light rail cars, this project invites female tour guides to serve as docents, reinterpreting local stories from a female perspective. It achieves the multiple goals of promoting community exchange, advancing low-carbon transport, and supporting gender equality.

2 · Project Goals and Implementation Methods

• Hold 2 tours of the Danhai Light Rail depot
• Support local women's employment and development
• Raise participants' awareness of sustainable transport
• Strengthen the Rotary Club's community service impact

3 · Beneficiaries

Direct beneficiaries: 103 people

• First session (07/12), the Club's Sunshine Regular Meeting: 47 Rotarians and guests in total
• Second session (11/01), a charity session for social welfare groups: 56 people from the Taiwan Star Kids Creative Arts Association and guests in total

Indirect beneficiaries: 24 people

• 12 members of the Travel and Learning Academy team
• 2 local shops (A-San-Ge Farm and Hezheng Farming)
• 10 staff members of the New Taipei Metro Company

4 · Performance Evaluation Methods

Attendance Achievement

Achievement rate: 117%

Key Feedback

• "I never imagined a depot could be this warm and welcoming!"
• "I could really bring my grandchildren here to learn. It is more meaningful than an ordinary tourist attraction!"
• "The female tour guides' perspective made the whole experience warmer and more thoughtful."

ESG Outcomes

5 · Potential Lasting Impact

• Establish an innovative collaboration model between the Rotary Club and transit operators
• Promote the concept of sustainable transport
• Cultivate local female tour guide talent
• Strengthen the Rotary Club's ESG brand image

6 · Alignment with Rotary's Four Priorities

Increase Our Impact

This project integrates resources from New Taipei Metro, the Travel and Learning Academy, and the Taiwan Star Kids Creative Arts Association. Through light rail marquee displays, fan pages, and media coverage, it raises Rotary's brand visibility, encourages the public sector to open up for visits, and establishes a model of public-private collaboration in sustainable travel and learning. It plans to expand to 300 participants next year, creating a new "rail transit × Rotary service" model.

Expand Our Reach

The project breaks the traditional service framework, with 85% of participants being non-Rotarians. The second session opened to 56 families with special needs, designing a friendly environment to promote sustainability. It trained 12 female tour guides to enter the workforce, challenging gender stereotypes in the transport sector. It also partnered with A-San-Ge Farm and Hezheng Farming to support local industry and strengthen community economic ties.

Enhance Participant Engagement

The Club's Sunshine Regular Meeting led members to experience the Danhai depot, sparking cross-sector collaboration discussions and becoming a milestone in writing the ESG sustainability report. Members brought their own eco lunchboxes to practice sustainability and proactively invited other clubs to join, demonstrating "Service Above Self."

Increase Our Ability to Adapt

The project integrates environmental sustainability and gender equality, aligning with the SDGs and connecting transport, culture, and education across domains.

• Diverse audiences: Expanding from Rotary families to families with special needs, businesses, and schools, designing a friendly and inclusive environment.
• Model innovation: Creating a model of three-way collaboration among the public sector, the private sector, and Rotary, with Rotary becoming a "platform integrator."
• Generational innovation: From donation to co-creation, from one-way to two-way, from short-term to long-term. Resilience is strengthened.
• Quantitative outcomes: Service issues expanded 5-fold, 4 categories of audiences, 5 partners, and the first case of "rail transit × Rotary service."

7 · Media and Public Relations

The project received coverage from more than 15 media outlets, including the New Taipei City Government's official website, television stations, the Liberty Times print media, and the Line TODAY online news platform, reaching tens of thousands of viewers. Coverage focused on the core values of "love without barriers" and "equal access for all," highlighting the innovative model of the Danhai Light Rail transformed into an "inclusive classroom." It successfully raised social attention to children with special needs, promoted awareness of accessible environments, demonstrated corporate social responsibility, and injected positive energy into an inclusive society.