Sustainable Impact Annual Report
Community Service Chair · Women's Power Through Travel and Learning

Vicky Lee

Women's Power Through Travel and Learning|letting the stories of Tamsui unfold through travel and learning
Founder, Travel and Learning Studio (Lxuetang) · Chair, New Taipei City Community Travel and Learning Care Association
4 5 8 11 17

Seeing Vicky's Many Roles

Entrepreneur

Through the Travel and Learning Studio, she turns the stories of Tamsui into experiences you can walk into.

Group Leader

They are not only students, but companions who help women's power bloom together.

Light Rail

Along the Tamsui light rail line, she turns every station into a story worth stopping for.

Mother

Accompanying her daughter as she walks her own path.

Wife

The one who walks side by side with her is a co-creator of both her work and her life.

Impact Index

Hover over any axis point to reveal the concrete contribution in that dimension

Eight Years On, Tamsui Has Changed Because of Her

The Tamsui Women's Path has come this far not only through the accumulation of courses, but through the taking shape of impact. Behind every tour, every empowerment session, and every performance lies a life that has been changed and a relationship that has been reconnected.

Source: 2025 Tamsui Women's Path 5.0 Social Impact Report · 118 cumulative members of the Women's Path across periods
2.68x

SROI (Social Return on Investment)

For every 1 unit of resource invested, 2.68 units of social value are created.

118members

Cumulative Women's Path Members

From the launch of 1.0 in 2021 to 5.0 in 2025, across six periods a total of 118 women have put on the guide's uniform and walked the streets of Tamsui. From family caregivers and retired teachers to new immigrants.

720KNT$

Proof of a Community's Self-Driven Value Creation

In the single year of 2025, 13 Women's Path members co-created NT$723,346 of public value.

+85.2%

Growth in Social Care Capacity

The highest growth in the single competency of "social care" among students after participating in empowerment.

15cards

Companionship Cards

Vicky unfolds the invisible acts within companionship into 15 cards that can be seen, learned, and taught.

8years

Time in Tamsui

She founded the Travel and Learning Studio in 2019 and launched the Tamsui Women's Path in 2021, quietly cultivating Tamsui year after year.

Chat With Vicky's Digital Twin

Hello, I am Vicky.

Over the past few years, I and a group of women have walked the lanes of Tamsui telling stories, and slowly a Women's Path grew. 118 companions have walked through here, and each one carries her own strength home.

These stories and the principles we learned along the way, we could not bear to keep only in our own heads. So we organized them into Gemini and made a version of me that can chat with you.

Click the image, and the screen will jump to the Gemini conversation window. You can ask how to use the companionship cards, talk about how SROI becomes a conversation tool, or simply chat with me about the stories of Tamsui.

Come, let us learn together, play together, and thrive together.

Impact Map

Lee Chi (Vicky) Impact Map
From the Travel and Learning Studio to the Tamsui Women's Path, Vicky Lee empowers rather than speaks on others' behalf, helping women re-entering the workforce become storytellers, weaving local culture, women's power, and social action into one path forward.

A Starting Point Never Written Into History

The birth of the Travel and Learning Studio did not begin with a business plan, but with a quiet question.

Vicky has long focused on local culture and women's issues. She found that Tamsui, as a port city with a long history, has a wealth of preserved and documented architecture, trade history, and religious activity, yet the life trajectories of women are often hidden. The vendors in the market, the fisherwomen along the river, the daughters-in-law who married into Tamsui, the mothers who sustain the emotional networks of the community. Their labor, emotions, and memories make up the daily texture of the city, yet are not necessarily formally recorded.

That Starting Question

"If women themselves told the story of the city, would another version of Tamsui emerge?"

She did not intend to speak on behalf of women, but hoped to create a space where women could speak for themselves. She believes that true cultural preservation is not only preserving buildings or artifacts, but preserving the connection between people and the land.

She Is Opening Up a City

In the afternoon at the Tamsui river mouth, light slants across the red-brick arcades. A group stands among the lanes, and Vicky is in no hurry to explain dates or architectural styles.

She asks the companion beside her: "What does this place mean to you?" And so the story begins.

Some studied at university in Tamsui, then returned to settle there after marriage and buying a home, and tell the stories of Tamsui to their children. Some are daughters-in-law of Tamsui who have long lived there, caring for husband and children as the center of their lives, moving daily between the park and the market. These experiences hold no grand events, yet are full of warmth.

Her Working Philosophy

"Travel and learning is not only leading people to walk, but seeing oneself while walking."

In the tours she designs, knowledge is not the only core. More important is whether each participant is moved, understood, and invited to rethink their relationship with the city during the process. The city is no longer merely a sight to be observed, but a presence that can be conversed with.

From Resident to Path Guide

The 2025 Tamsui Women's Path Social Impact Report notes that the women participating in the Women's Path program are mostly between 50 and 65 years of age. They have long devoted themselves to family and community life, a stabilizing force in how the city runs, yet are rarely seen as "public storytellers."

At the Travel and Learning Studio, they go through a gradual empowerment journey:

Stage One
Reading local history and culture, and field surveys
Stage Two
Training in narrative skill and expression
Stage Three
Simulated tour leading and peer feedback
Stage Four
Public guiding in real settings

This is a design centered on companionship, not an elimination-style training.

A Real Transformation

When the Vietnamese new immigrant Nguyen Ching-ting first joined the Tamsui Women's Path, she was in fact afraid to lead tours. She felt unfamiliar with history and culture, and was not used to speaking in front of others, so at first she always lacked confidence. But the Travel and Learning Studio did not leave her standing on the sidelines just because she did not dare to speak.

Vicky kept encouraging her, letting her accumulate confidence through repeated training, practice, and small sharings. She did not become a guide all at once, but, within companionship, walked all the way from student to a companion able to take on guiding and on-site tasks.

Her change was not merely "learning to guide," but moving from a state of self-doubt, or of being limited by family and life, gradually toward being able to participate, express, and take on a role, and beginning to believe that she too could influence others. This process of going from "Can I do this?" to "It turns out I can too" is one of the most profound results of the Studio's empowerment.

From Action 1.0 to 5.0: From Trial to Maturity

The development of the Tamsui Women's Path was not achieved overnight, but advanced in stages.

1.0 Trial Period
A few experimental tours, with routes and themes not yet clear
2.0 Construction Period
Establishing the positioning of the female perspective, introducing systematic empowerment courses
3.0 Co-Creation Period
Members shift from students to co-creators
4.0 Connection Period
Collaboration with schools, civic groups, and local revitalization teams

5.0 Maturity Period: Beginning to systematically organize results and records, and considering how impact can accumulate over the long term.

Vicky found that if action is to go far, results must be clearly disclosed, rather than resting only on emotion and word of mouth. This was also the impetus for her to introduce impact assessment.

When Stories Are Quantified: Behind the SROI of 2.68

The introduction of SROI (Social Return on Investment) was not for the sake of an attractive figure, but to understand the true value of the action.

The team inventoried stakeholders one by one, including the students themselves, the students' family members, participants, partners, and community units. Through interviews and questionnaires, they identified specific types of outcomes:

They then estimated value through proxy indicators, deducted deadweight and attribution proportions, and carried out discounting calculations.

SROI Result

For every NT$1 invested, NT$2.68 of social value is created.

This figure is not merely a highlight in a results report, but a form of affirmation. It means that women's empowerment is not only emotional support, but social creation that can be calculated, disclosed, and discussed.

One student's family member said: "She now often prepares materials, and has become more energetic." One partner teacher reflected: "Through the Women's Path, students understand history from a female perspective, which rarely appears in the classroom."

The Core Philosophy of Educational Empowerment

Vicky's leadership style is not high-profile. She values three things:

First
A safe learning space
where people can try and make mistakes without being negated
Second
A network of peer support
where students give feedback to one another rather than compete
Third
Practice in real settings
verifying growth in genuine situations
Essence
Cultivating ability, rather than giving answers

She believes that true education is not giving answers, but cultivating ability. True empowerment is not solving problems for people, but letting people believe they can solve problems themselves. This philosophy makes the Travel and Learning Studio not just a program, but a continually generative social space.

Closing: Letting Tamsui Be Understood Anew

When women stand on the streets and recount their own life experiences, the narrative structure of the city changes. Tamsui is no longer merely a tourism symbol, but a space where countless lives interweave. Those daily moments once seen as ordinary are placed back into public view. History no longer holds only heroes and great events, but also the labor in the kitchen, the mutual aid in the market, the waiting by the river.

One participant said: "It was the first time I knew that a woman's life is itself history."

In that moment, the storybook of Tamsui was opened. And the one turning the pages is the women's power of Tamsui.

In the Club's diverse spectrum of impact, Vicky is a model of the educational empowerment role. She does not win by volume, but by depth of accumulation. She makes people more powerful, makes the place warmer, and makes action more institutional. SROI of 2.68 is a number, but the true impact is that those once-silent women can now say with confidence: "This is my city."

Extended Project: The Travel and Learning Studio Companionship System

Beyond her service project in the Club, Vicky has systematized years of women's empowerment work at the Travel and Learning Studio into a searchable, learnable, and shareable companionship card framework, documenting the complete impact event chain of 17 companions from being caught to spreading outward.

Travel and Learning Studio
Companionship System
Companionship = Accompanying
+ Letting strength grow
External Independent Website

Travel and Learning Studio Companionship Cards|The Impact Event Chain of Women's Empowerment

Systematizing the empowerment journey of women guides into the 5 stages of "catching → learning together → doing the work → giving a role → spreading outward," documenting the impact event chain, Theory of Change, and empowerment philosophy of 17 companions.

Go to the Travel and Learning Studio Companionship System (external link, opens in a new tab)

The Service Project I Lead

Rotary Club Internal Grant

Green Tamsui Light Rail Cultural Sustainability Co-Creation Service Project

Combining the empowerment of women guides with deep cultural cultivation along the Tamsui light rail line, this project turns vocational service into social service. It helps women re-entering the workforce become storytellers, weaving local culture, low-carbon transport, and women's empowerment into one thread.

4 5 8 11 17
View full project